About Prime Finance
Prime Finance was incorporated in 2004 as a wholly owned Australian company operating as a private lender. Just like it does today, Prime has specialised in the provision of short-term business and investment loans. Initially Prime offered finance in NSW and QLD, but demand quickly grew and now we offer loans Australia-wide.
Our Mission
At Prime Finance, our mission is to deliver fast, flexible, and reliable short-term lending solutions that empower Australian businesses, property owners, and individuals to unlock growth, bridge gaps, and seize opportunities — without being slowed down by outdated banking systems or red tape. We exist to serve time-sensitive financial needs with speed, clarity, and integrity. Whether it’s funding a property acquisition, securing working capital, or navigating an unexpected challenge, we act as a strategic partner — not just a lender. Our goal is to build long-term relationships by solving immediate problems with pragmatic, human-first lending and zero bureaucracy.
Merrick Malouf
Principal, Prime Finance
Merrick Malouf, a third-generation finance professional, has led Prime Finance for over two decades, building a reputation for trust, integrity, and proven results. With deep industry expertise, he has positioned Prime Finance as a leading provider of tailored short-term business lending solutions.
Guided by Merrick’s commitment to transparency, speed, and flexibility, Prime Finance has become a trusted partner for brokers and business owners facing complex financial challenges. His vision is to reshape the commercial lending landscape in Australia by delivering adaptive funding options that meet the evolving needs of businesses.
Today, Prime Finance reflects Merrick’s enduring legacy—a combination of innovation, integrity, and results-driven service—helping Australian businesses unlock growth opportunities across a wide range of industries.
Alex Shamery
National Manager, Prime Finance
With over a decade of experience in private lending, Alex Shamery has built a reputation for delivering fast, reliable, and strategic finance solutions. As one of the leading lenders at Prime Finance, Alex specialises in business loans, construction funding, property development loans, and joint venture opportunities, helping clients bring ambitious projects to life with precision and confidence.
His deep knowledge of the private lending landscape, combined with a results-driven approach, ensures clients have access to flexible capital when it matters most. From managing complex developments to structuring bespoke funding solutions, Alex’s expertise lies in creating pathways that unlock growth and long-term value for every client he partners with.
At Prime Finance, Alex is committed to upholding the highest standards of professionalism, efficiency, and trust—making him a key driver of success for developers, investors, and joint-venture partners across Australia.
Trust Prime Finance
to be your reliable partner in navigating the complexities of 1st and 2nd mortgages.